Brand Manual | Ideation Toolkit
01
The Concept Machine
→ The Instant Pitch — force a weird use-case, then justify it
A Thing
A Backpack
Adjective
Inflatable
A Person
A Deep-Sea Diver
02
Scrappy Constraints
→ Anti-Perfectionism — one brutal limit, zero excuses
click to reveal constraint
No tape allowed.
03
Analogy Re-Framer
→ Cross-Pollination — borrow one world's logic to fix another's
Profession
Surgeon
Design Task
Kitchen Layout
How would a Surgeon design a Kitchen Layout?