I design through playful experimentation. Whether that’s creating tools to play with household recycling, interactive ai experiences with megabloks, or developing a manufacturing process for new carbon fibre shinpads, my process is the same: make something, test it with humans, learn fast, repeat.
I’ve been lucky to work across a range of contexts — founding SnapKit, leading design at a UK startup, and collaborating with organisations from the Design Museum to Hallmark Cards. My sweet spot sits where physical making meets meaningful ideas.
Based in the UK and always up for a chat 🙂